Getting subscribers on YouTube is a long journey. Even though YouTube is free, it takes time to build a following. If you stick to a niche, upload consistently and encourage viewers to subscribe, the growth will come eventually. But how do you keep those subscribers once you’ve gained traction? Here are a few tips to help you retain attention and keep growing your channel.

Make sure your videos give the viewer what they want and when they want it. Attention spans are shorter than ever, so you need to grab and hold viewer attention as quickly as possible. One way to do this is by using video chapters. By breaking your video up into labeled timestamps, you can offer a sneak peak of what’s next and increase your audience retention.

Another important metric to track is your video’s relative audience retention rate, which shows how well your video engages people compared with other YouTube videos of the same length. A good goal to aim for is 50%.

Watch your competitors to find out what works and why. Ask fellow creators for feedback and study the content that keeps your audience on YouTube. Look for spikes and dips in your video’s retention data that indicate peaks where viewers are rewatching or watching again and the parts where they skip ahead or stop watching your video entirely.

Then figure out the why and how you can improve these parts of your video. It may be a combination of factors, but once you know why your audience retention is low, you can take action to fix it. Retaining YouTube subscribers


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