Virtual Makeup Technology for Cosmetic Brands and Retailers
Virtual makeup is a type of augmented reality (AR) technology that allows consumers to try on different products before making a purchase. This helps consumers avoid remorse and reduces costs that typically occur when customers return their product.
Makeup brands and retailers have realized the value of this technology. They are implementing it on their website and in stores to give consumers an immersive experience and increase sales.
The main challenge when developing a virtual makeup app is figuring out how to detect faces in a video shot by a smartphone’s front-facing camera and overlay makeup on them in real time. The algorithm needs to be precise enough that a digital lipstick won’t lag behind the lips when the user turns her face, or eyeshadow will dance above her eyes as she moves them.
One way to do this is by using a hardware-and-software tango that involves an iris scanner, face recognition software, and a pixel-by-pixel overlay of makeup on a live video. A good example is the live makeover feature Sartori is playing with in the Ulta Beauty iPhone app.
In her presentation, she describes how her technology works: a smartphone’s front-facing camera scans a face, an image is then generated from the resulting video, and then virtual makeup is displayed over the face in milliseconds. That’s an impressive feat but it also requires a lot of work to ensure the app does its job quickly and accurately.
Another challenge is making sure the app doesn’t lag in performance when it processes hundreds or thousands of data points. That’s why AlgoFace developed a patented compression algorithm that can handle the load and deliver super-realistic virtual makeovers at lightning speed.
Several cosmetic brands are already leveraging this technology to help customers choose the right shades and textures for their skin. Sephora’s Virtual Makeup Try On uses facial recognition to scan and detect a customer’s face, allowing them to virtually try on dozens of colors and textures before deciding which ones they like best.
This streamlined virtual makeover process can save customers hours of time. It’s a great way to introduce new shades and textures to the brand without taking up valuable store space.
The UI and branding can be customized to match the aesthetic of your brand. You can also add in-app reviews and gamification to encourage customers to use your app and buy your products.
Once the UI is finished, you can start adding products to the app and creating an attractive catalog. This could include photos of each product with a description and ratings, as well as an option to compare products side-by-side.
In addition to the UI, you can offer step-by-step instructions to guide customers through the makeup application tutorial. This is a great way to increase engagement and boost conversion rates by offering tutorials that are tailored to your customers’ individual makeup styles and complexions.
In addition to helping consumers pick the perfect look, virtual makeup apps can also help your brand reach customers in places where traditional in-store try-ons aren’t available. For example, travel retail stores have a large number of passengers and are a great opportunity to showcase your product and create brand awareness.
In addition to helping consumers pick the perfect look, virtual makeup apps can also help your brand reach customers in places where traditional in-store try-ons aren’t available. For example, travel retail stores have a large number of passengers and are a great opportunity to showcase your product and create brand awareness. virtual makeup