If you dream of a wedding suite that’s completely unique to your big day, a custom invitation is the way to go. Customization allows you to select specific color palettes, fonts and even photos of the venue and guests, helping you build excitement for your event. Plus, a customized stationery suite reflects your style as a couple and helps set the tone for your big day.

Incorporating a timeline of your relationship or fun tidbits about how you fell in love can make your guests feel like part of your story and connect with you as a pair. Another simple and affordable way to add a little personalization is with envelope liners—these are a great way to dress up an otherwise basic, printed invitation.

For a fully coordinated look, opt for a full-service designer who can print your design on all of the other paper products you’ll need for your wedding. This includes escort cards, table cards and menu cards (as well as wedding programs, thank-you notes and moving announcements).

A major benefit of choosing a pro over a DIY option is the peace of mind that comes from knowing that your paper will be treated with care and expertise by a skilled professional. Kate Weber, owner and designer of Etsy’s West + Pine, explains that this is especially important if you plan to include hand-calligraphed save-the-dates or letterpress wedding invitations, which can be a big undertaking and require a lot of time. Etemply